Who was Jerry Bass? The story of the man who started a family legacy with the Los Angeles Lakers

NBA history and Los Angeles Lakers It is not possible to understand Jerry Bass. In the history documented in the document, he sees sport as a product that generates economic benefits by understanding its power beyond exercise. “Legacy: The True Story of the LA Lakers”.

The investor, the majority owner of the California franchise, arrived at the right time to elevate the Lakers and turn them into a dynasty.

Jerry Buss Facts and Keys

  • date of birth: January 27, 1933
  • Death: February 18, 2013
  • Chance: more than one billion dollars
  • Hall of Fame as a contributor
  • 10 championships under his leadership

Who was Jerry Bass?

A son of the Great Depression, Bass dropped out of high school at age 16, returned two years later, and graduated from the University of Wyoming. Jerry earned a doctorate in chemical engineering from the University of Southern California.

With the money he earned from working in the aerospace industry, he bought an apartment where he could start amassing his wealth. In the year In 1974 he bought the Los Angeles Strings tennis team and in 1979 made the jump to the big leagues.

in In 1979, Jerry Buss bought the Los Angeles Lakers from Jack Kent Cooke. Also the NHL Kings and the stadium they played in, the Los Angeles Arena. The operation cost about 65 million dollars at the timeAdjusted for inflation, it will be around 250 million, this astronomer will soon confirm.

Using his connections in the city of Los Angeles and his place in the community, Bass gradually turned the Lakers franchise into a social phenomenon. The team’s games at the Forum are drawing crowds and famous people among these fans are taking the seats under the field and attracting cameras.

Bass wanted to see in the Lakers the opportunity to turn the team into a platform for economic gain and to break down the barriers of the sport in the process. The franchise owner was one of the first to truly embrace a different marketing strategy and present the idea of ​​success and luxury in equal measure.

But not only this, but the games also started to change, and thus, the clash of two teams turned into a showdown for victory. The Lakers were selling an experience.The Lakers experience, which means the presence of cheerleaders, musical performances, celebrities in the stands and a very attractive style of play. Show time.

In the year When he died in 2013, ownership of the franchise was left in the hands of his six children, who shared it, each with a voice in decision-making. However, it was Jenny He took over the duties of president and representative of the team in the NBA Board of Governors.

The opinions expressed herein do not necessarily represent the NBA or its organizations.

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